For Founders.
Start with a business proposition, then evaluate the identity.
Start with the customer
Can you explain who would use the business and why? Treat each commercial model as a possibility to investigate.
Consider the operating work
Research demand, competition, delivery and costs. No verified revenue, customer base or market traction is presented.
Define the package
Decide whether you need a domain, identity direction, website, source code, support or a licence. Confirm inclusions and rights before negotiating.